This is a good ad.
This woman is dazzlingly beautiful but now we know the horrors that lurk beneath her smile. She’s hiding a mouth full of unspeakable stink. (Yay!). Sometimes we can thank our lucky stars that we cannot smell a photograph. (Shudder). I only wish there was some sort of colorized green mustard-gas escaping from her vile mouth to drive the point home.
Thanks for making me doubt my already shaky self-esteem, Advertising Community. Thousands will lose friends due to the rampant outbreak of bad breath. Omigod. Paranoia has set in.
I learned a few things about bad breath. Bad breath is caused by constipation (which also causes loss of appetite, weakness, nervousness, and mental dullness. – Good news, Maybe Billy’s not so dumb after all, just constipated!).
These magical olive tablets “stimulate the flow of bile from the liver.” How graphically medicinal!
Somewhere in this great land, a pager goes off and…(beep, beep,beeeeep)
Dr. Advertising is ad-side and ready to help!
Looks like your basic “use product or be a loser” brief on this one, a classic. And I appreciate the juxtaposition of a beautiful model with the notion that she has cadaverous breath. It helps to let folks know that “it’s ok to have stank-mouth, you just need to do something about it before it ruins your life, and the lives of everyone you love, forever.”
Looking at the body copy, I think someone learned about italics today. (I don’t want to be around when they discover bold and underline).
Apparently, the client is still working on what to price the product at, so they went ahead and listed a few of the “great deals” in contention.
Lastly, it’s rare to see the word “bile” in non-political advertising. Nice touch.
Take two olive tablets and call me next Wednesday.
The only reason Wow-Ad-Wednesday exists is for the sole reason of summoning Dr. Advertising out of hiding.
I’m a believer in the little olive pills, i was forced (as a young child) to ingest them myself).
The model looks good, we assume her breath is sweet but they eyebrows (never once mentioned in this ad as a side effect of long term use of olive tablets) are yet to return to normal. Clearly this woman has been a heavy user!
If you could get this product into the right high schools, at the right time of year these could be a really big seller a week or more before the little buggers have to sit for their SATs.