This week we’re focusing on a contemporary advertisement. Because ads don’t have to be old to be odd. You can be both kooky and creepy.
This week the question we put to you is:
How would you sell a pair of sunglasses?
D’ya have some ideas?
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Are you going the Ralph Lauren way with maybe a handsome family, dressed conservatively, standing on a windswept beach in the Hamptons in the winter?
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Maybe a lovely, oiled up bronze glamazon on the beaches of St. Tropez?
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Maybe a retro ad with an iconic image of Steve McQueen for Persol or Bob Dylan for Ray Ban wayfarers?
Click to see what Diesel thought would sell sunglasses…
Maybe the idea is, “Wear these glasses and you’ll seem creepy too.” Or “Wear these when you intend to inflict harm (to cute children???)”
It is well stylized. We like that but you can’t deny the creepy factor, can you?
Ball’s in your court, Diesel.
Doc Ad, tell me why this sells.
Some say he can perform routine surgery whilst getting a respectable score playing Galaga. Other’s believe he invented WhiteOut and sold the idea to Michael Nesmith. All we know is we call him Doctor Advertising, and he is on duty.
Doc Ad doesn’t normally pay much attention to anything dealing with med school washouts, or what you might call your dentist, but in this case, he’ll make an exception.
Now this ad is a bit creepy, and last weeks was very creepy too; so it is pretty clear that there are many subtle shades and textures in the creepy game of advertising. Anyway, Diesel is an edgy, rock and roll jeans and stuff maker that always seems to have their own signature look to ads. The photography is always very well lit and well staged, but the characters portrayed are always a bit over the top. Case in point, Dr. Combover, D.D.A. He looks like a member of Southern Culture on the Skids (great band, by the way). Between the douchebag glasses and the sadistic grin, you know he’s going to make you bleed. And that little girl doesn’t even have her light blue paper bib on, sheesh.
I think the client likes to create goofy-ass briefs just to see what the agency dicks will come up with. I bet they went drinking tequila and came up with this brief: “Diesel. We’re mental. You’re dental. Sunglasses for sale, not for rental.”
I bet the photoshoot alone was $100,000, and maybe more. You know they paid a stylist $10,000 for that combover alone.
This ads’ illness is all pyscological, so nothing more I can do here.
And like Mr. McQueen, Doc Ad wears Persol.
Diesel is for dentists.
Page me if you need me.
Why is Quentin Tarantino hurting that child?