This week we’re focusing on a contemporary advertisement. Because ads don’t have to be old to be odd. You can be both kooky and creepy.
This week the question we put to you is:
How would you sell a pair of sunglasses?
D’ya have some ideas?
Are you going the Ralph Lauren way with maybe a handsome family, dressed conservatively, standing on a windswept beach in the Hamptons in the winter?
Maybe a lovely, oiled up bronze glamazon on the beaches of St. Tropez?
Maybe a retro ad with an iconic image of Steve McQueen for Persol or Bob Dylan for Ray Ban wayfarers?
Click to see what Diesel thought would sell sunglasses…
Maybe the idea is, “Wear these glasses and you’ll seem creepy too.” Or “Wear these when you intend to inflict harm (to cute children???)”
It is well stylized. We like that but you can’t deny the creepy factor, can you?
Ball’s in your court, Diesel.
Doc Ad, tell me why this sells.