(Subtitled: Ab Ovo Ad Ovum)
I think, in the future we will come to view this as eggstremely eggregious. Eggistentially speaking, We are better than this! We start off with Bin Laden, (the arch-eggemy who currently dictates our entire foreign policy)
(Has the thought crossed your mind that unless Doc Ad gets here (and we don’t want to egg on our favorite media commentator) quick you’re in for a lot more where that came from? Cause you’d be eggactly right!)
This is going to be eggasperating. Suckers!
If you’re not with me now, you will be…But wait! There’s more. It’s a whole campaign. Yay!
How do you like your dictator imperialist leader? I’ll take mine Over Hard, I think? One quick question for Doc Ad… Wouldn’t Hitler be super-pissed if he knew he was protrayed as a brown egg and not the more arayan ideal of Grade A Extra Large White? I bet he’s scrambling over in his grave. Or somesuch.
Some say he is the only man alive to best Cool Hand Luke’s 50 eggs in one hour record (and without losing his dignity). Others believe he invented the Western Omelette while on a road trip with his parents when he was only three years old. Either way, he’s always sunny side up and sometimes over easy… he’s Doctor Advertising!
Ok, hold the phone on this whole “egg-word” thing you’ve got going on. In fact, cease and desist. Sure, it’s fun and a giggle when you are writing it, but I think we all know that it will only end is tears. Ok, restraint is back up and running, let’s tries to soldier-on with a little decorum and decency.
First off, thanks for bringing a campaign this time. I love it. This is classic print advertising right here. One ad is good. Two is better. Three is a campaign, and a campaign can be submitted in award shows. No matter what, the Creative Team will always have at least three ads for each concept; even if the client only needs/wants/can afford to run but one. Moving on to examining the patients…
I’d bet my practice that the brief for this was something as hum-drum as “Nulaid Eggs have a higher percentage of good eggs than any other egg company”. And if you looked at the numbers, it’s probably Nulaid 99.4% good eggs; next closest competitor is 99.3% good eggs. You see, in advertising as in the Olympics, the amount of the lead doesn’t really matter. It’s the winner that gets to take the podium. And every client (and most agencies too) will search far and wide to find a claim like this one.
More good eggs also equates to fewer bad eggs. You can see how the concept took form. And I think it is really solid. But what makes the campaign really come alive is the art direction. Writers have it much easier than Art Directors (your standard Creative Team is an Art Director paired with a Copywriter). They work together when they are concepting, of course. But once the ideas take shape, the writer spits out a few headlines and maybe some body copy maybe, and he’s back to fantasy football and chili recipes for the rest of the week. The Art Director on the other hand has to come up with the look, and then develop it for presentation. If it sells, then he has to take it from “comp” to an actual ad which could involve a photo shoot, hiring illustrators, retouching, typesetting/kerning, endless approvals/revisions etc. And then we’ll need spreads, single-page versions, half-page versions, etc.
The Art Director did a great job in evoking the physical characteristics of these three dastardly a-holes. And the details surrounding the “hero” are really well done too. I can’t imagine that anyone could pass this ad without pausing to really have a good luck at it. That’s called “stopping power”, and this work has it in spades.
It’s kind of funny to me that Kim Jong Ill actually looks a little cooler as a feature-less egg. And yes, I think the Team made sure Adolf was not a master-race white egg, but a nice brown egg., It seems alike aa dig to me - well played indeed.
Not much for me to do here, these ads are in perfect health and should go on to live long, productive lives. That is, until some career-obsessed idiot decides they are tired and writes the next genius brief take Nulaid in to bold new areas of egg marketing. It always happens, whether the campaign is actually played out or not. It’s no yolk!
Couldn’t resist. Stay classy Tuss. Doc Ad is outta here.