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Archive for the ‘Wow! Ad Wednesday’ Category

When I first looked at it, I thought the message was something along the lines as “smooth as a baby”

But then I read the line, ‘Begin Early. Shave Yourself.’ So maybe, it’s so safe, a baby can use it. Or ‘If you start shaving young maybe you can get a five o’clock shadow going before you’re 7′?

Doc Ad, what’s the deal with this ad???

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Wow, Ad Wednesday

Seems like a cute ad. (Thank goodness, it doesn’t seem to be dirty or sexual or anything…I was beginning to think Doc Ad had some sort of weird bet). But automobile advertisements, that’s something I can get behind.

If I understand correctly Peugot is advertising their fast reaction time. 

Tell me Doc Ad, is this a good campaign?

Maybe if I saw a series…

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I am absolutely befuddled by this advert.

No idea what is being sold me. No idea what the concept is. I plead ignorance.

Am I being bullied? Frightened? Tickled?

Help us, Doc Ad!

 

 

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Sometimes I get annoyed with the anthropomorphizing of animals…But fruit?

Now you have really gone too far, Advertising World.

I need a shower. For both me and my amazingly sensuous melons.

I feel like someone is trying to put their odd perversions in my head, trying to share their personal, screwed-up proclivities with the entire world. “See, I told you, everyone gazes longingly at their own peaches* every now and again, Tom.”

*It’s so contagious that everytime I think of which fruit to place in one of these sentences, I feel dirty. Try substituting strawberries, figs, kumquats – almost anything and have it not sound slightly dirty!

Tell us, Do Ad, Why do we need to look at our fruit in this new, much sexier manner?

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(Subtitled: Ab Ovo Ad Ovum)

I think, in the future we will come to view this as eggstremely eggregious. Eggistentially speaking, We are better than this! We start off with Bin Laden, (the arch-eggemy who currently dictates our entire foreign policy)

(Has the thought crossed your mind that unless Doc Ad gets here (and we don’t want to egg on our favorite media commentator) quick you’re in for a lot more where that came from? Cause you’d be eggactly right!)

This is going to be eggasperating. Suckers!

If you’re not with me now, you will be…But wait! There’s more. It’s a whole campaign. Yay!

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Wow! Wednesday is right. These guys are frolicking and saving money! And if you ran this ad these days, you could run it under the guys guise of being very “green” or “enviroinmentally conscious”, rather than the more obvious, “homoerotic“.

Doc Ad, we are begging the question, “Why did they put their heads together?” And what on earth is so darned funny? Let us in on the joke, please.

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Your target demographic is women. Got it.

 

 

Tab Energy. In all actuality, this ad should involve the question, “Do you like to eat a handful of sweet-tarts and wash it down with Robitussin? Then we have an energy drink for you!”

 ’Fuel to be Fabulous’ would seem to target a more homosexual market but the “deliciously pink drink because women need a different kind of energy” seems fairly specific. Women need energy to rip you a new one when they’re PMSing…or antiquing. Women need the energy to birth your babies and put up with your drunk friends who can’t believe that the Sawks aren’t gonna win another pennant…

Ugh…Being a woman is hard. Where is my TabEnergy? Or at the very least my amazingly smoooove Doc Ad? (more…)

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So, I don’t know what year this would have been?

Maybe, 19-Oh-Racist?

The message seems clear. You want to get rid of rats, mice, bedbugs, flies or roaches? Buy a box of chinamen for 15 cents! They will eat you out of your problem. Ugh.

  

We are making fun of the diets of coolie-hat wearing asians, right? Good work agency du jour

But for in-depth analysis, let’s consult the expert…

Some say he invented the infomercial, but he has repeatedly denied it, although never under oath.  Others say he abhors tomato juice, but loves a Bloody Mary.  No matter, he is the Doctor, and he is preferred by your provider.

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Awww. A favorite of ours. Fertile ground in a bygone era. I love the smell of racism in the morning.

 

We acknowledge Indigenous Americans as having a rich full history. We acknowledge that they have their own culture and heritage, customs and traditions. But mostly we just remember that they used to scalp people. Everyone remembers that.

So, we’ll use our shared knowledge to sell…hairbrushes!  But of course.

Where our knowledge is a little thin is in the world of advertising, and that’s why we call in THE expert…

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So, tough sell…trying to make a language course into a sexy, interesting or otherwise note-worthy advert.

Hu-zzah! Learn On The Go language courses.

Body copy reads:

“They Used to Sacrifice People Here – If they start old habits, wouldn’t you like to talk them out of it?”

If this isn’t exactly racist, then at the very least it’s xenophobic. I’m not sure about the origins of this ad but I certainly wouldn’t be surprised if it were British. It smacks of their imperialistic disdain for the natives. Tut, Tut.

The alarms sounds (a scantily clad native bellows on his conch shell (Ahh-OOO-gah!)) beckoning to him and out from his hut stumbles… DOC AD!

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I am not quite sure… is there a subliminal entendre somewhere in this ad? You get a fat knuckle sandwich if you find it! Excuse me but it seems she is opening her mouth to drink in the awful stench of a penny cigar? That can’t possibly be right!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bottomline: Women find a cigarello the epitome of C-L-A-S-S. – Or is it K-L-A-S-S? Doesn’t matter.

And men, is there anything sexier than a women who shadows you everywhere you go? “Where are you going now? Don’t leave. Let me come too.” Ugh. Women.

Let’s ring up a man who knows the truth…

PAGING DOCTOR ADVERTISING! -

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Are you a go-getter? Got things to do? Places to be? Well, then Old Crow is the liquid depressant for you. Stop Ambition in it’s tracks. You don’t want to be tied down with a job, a mortgage, or responsibilities, do you? Take up a life drinking and those worries will be a thing of the past.

Another solid ad from the world of hard liquor. Old Crow is clearly positioning itself as the liquor for those on the go. (A niche market that may exhaust itself too quickly).

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I wish the tagline had been “The Out On The Town, During the Day Bourbon”

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 They say a picture is worth a thousand words. 

The first 2 sentences of the copy read:

Though she was a tiger lady, our hero didn’t have to fire a shot to floor her.  After one look at his Mr. Leggs slacks, she was ready to have him walk all over her.

It starts off sexist and then… goes on to tell you the percentage of dacron to polyester!

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It is a good way to sell pants.

We’ve learned that with these slacks, you will dominate your woman.

Women are servile in general. You just have to know how to handle them. If you need tips, then you can learn how to control them by wearing these pants.

And, if it takes a pair of pants..well, then, get those pants, ‘ya wussy. 

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This week we’re focusing on a contemporary advertisement. Because ads don’t have to be old to be odd. You can be both kooky and creepy. 

This week the question we put to you is:

How would you sell a pair of sunglasses?

D’ya have some ideas?

  • Are you going the Ralph Lauren way with maybe a handsome family, dressed conservatively, standing on a windswept beach in the Hamptons in the winter?
  • Maybe a lovely, oiled up bronze glamazon on the beaches of St. Tropez?
  • Maybe a retro ad with an iconic image of Steve McQueen for Persol or Bob Dylan for Ray Ban wayfarers?

Click to see what Diesel thought would sell sunglasses…

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This one disturbs me.

I understand that times have changed. I understand that Coca-Cola used to indeed have cocaine in it, that there were headache remedies with heroin, that opium-based laudanum was formerly medically recommended.

And we can (or we choose to) have a little bit of fun with that. But there are somethings that I can’t wrap my pretty little brain around. And this is one of them.

There is no getting around the fact that I literally cannot believe that someone signed off on the ad copy or the pic. No, someone came up with the idea and some other group of people agreed via committee that this was a go.

But, seriously folks, if you were not a fan of the cinematic tour de force that was Brooke Shields in “Pretty Baby,” don’t click further.

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Settle in, people; this one is seriously text-rich. And it involves the old gimmick where Kleenex doesn’t need to pay their ad agency because they ask people to send in their stories gratis. Unless it was the agency’s idea – then, Kleenex pays them but they don’t actually have to do any work. Whatevs.

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Who doesn’t want to look good and loose weight?

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The theory behind these is solid. For years wrestlers and boxers have run around in garbage bags trying to loose a little extra to make weight, so the sweat out pounds while your body is encased in plastic, is not breaking any new ground. But these do certainly make a statement. I can see myself doing a little light gardening in these babies. Going for a bike ride, washing the car, making dinner or just watching tv – these can go anywhere!

They’re so cute, I know I wouldn’t be surprised to see myself and others cruising the mall in them.

Wonder Sauna Long Hot Pants: Reduces Waist, Tummy, Hips and Thighs.

You’re gonna look good and have that killer hour glass figure. Only the hour glass refers to your now disproportionately fat shoulders and calves. (Wah-wah).

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Here’s the thing… Dandruff? It’s contagious.

See, I didn’t even know that.

Thanks, Advertising!

Who knows what other germs lurk within if your scalp is telling tales out of school!

 infectiousdandruff.jpg

Germs, Flakes, SCALES! The madness.

Ladies aren’t stupid. You might have grown up being told dandruff was just dry skin but women know it’s pure germitude! You have filthy, dirty microorganisms living in your scalp. This is disgusting. And this lovely lady doesn’t want any part of it. (This particular lovely lady also happens to have some sort of magnifying x-ray vision so, you’re probably better off without her, lest she desiccate your very soul).

Take your communicable bacteria and scram, Mister!

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This is a good ad.

This woman is dazzlingly beautiful but now we know the horrors that lurk beneath her smile. She’s hiding a mouth full of unspeakable stink. (Yay!). Sometimes we can thank our lucky stars that we cannot smell a photograph. (Shudder). I only wish there was some sort of colorized green mustard-gas escaping from her vile mouth to drive the point home.

Thanks for making me doubt my already shaky self-esteem, Advertising Community. Thousands will lose friends due to the rampant outbreak of bad breath. Omigod. Paranoia has set in.

I learned a few things about bad breath. Bad breath is caused by constipation (which also causes loss of appetite, weakness, nervousness, and mental dullness. – Good news, Maybe Billy’s not so dumb after all, just constipated!).

These magical olive tablets “stimulate the flow of bile from the liver.” How graphically medicinal!

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Yes. It’s that time again.

We’re introducing another weekly feature.

This time, advertising doozies (or don’tzies) of the past.

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All in all this was a more effective remedy than the hammer and mallet remedy of the previous decade. 

But this product obviously fell by the wayside with the introduction of the much more affordable Crack Rock Headache and Toothache Powder. It is said to be tied to the FBI and the Sandinistas, but I never was clear on how.

 Another product that didn’t stand the test of time: Heroin Blood Thinners. It was hard to teach users how to tie off and shoot up. Pharmacies had to hire additional staff to teach the masses, like they do today with the syringe and the orange if you have the diabeetus.

*Yes, this is an admittedly terrible turn of phrase. If you can think of a better one, let us know. We’re happy to change days.

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