So, tough sell…trying to make a language course into a sexy, interesting or otherwise note-worthy advert.
Hu-zzah! Learn On The Go language courses.
Body copy reads:
“They Used to Sacrifice People Here – If they start old habits, wouldn’t you like to talk them out of it?”
If this isn’t exactly racist, then at the very least it’s xenophobic. I’m not sure about the origins of this ad but I certainly wouldn’t be surprised if it were British. It smacks of their imperialistic disdain for the natives. Tut, Tut.
The alarms sounds (a scantily clad native bellows on his conch shell (Ahh-OOO-gah!)) beckoning to him and out from his hut stumbles… DOC AD!