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Archive for the ‘Wow! Ad Wednesday’ Category

So, I don’t know what year this would have been?

Maybe, 19-Oh-Racist?

The message seems clear. You want to get rid of rats, mice, bedbugs, flies or roaches? Buy a box of chinamen for 15 cents! They will eat you out of your problem. Ugh.

  

We are making fun of the diets of coolie-hat wearing asians, right? Good work agency du jour

But for in-depth analysis, let’s consult the expert…

Some say he invented the infomercial, but he has repeatedly denied it, although never under oath.  Others say he abhors tomato juice, but loves a Bloody Mary.  No matter, he is the Doctor, and he is preferred by your provider.

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Awww. A favorite of ours. Fertile ground in a bygone era. I love the smell of racism in the morning.

 

We acknowledge Indigenous Americans as having a rich full history. We acknowledge that they have their own culture and heritage, customs and traditions. But mostly we just remember that they used to scalp people. Everyone remembers that.

So, we’ll use our shared knowledge to sell…hairbrushes!  But of course.

Where our knowledge is a little thin is in the world of advertising, and that’s why we call in THE expert…

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So, tough sell…trying to make a language course into a sexy, interesting or otherwise note-worthy advert.

Hu-zzah! Learn On The Go language courses.

Body copy reads:

“They Used to Sacrifice People Here – If they start old habits, wouldn’t you like to talk them out of it?”

If this isn’t exactly racist, then at the very least it’s xenophobic. I’m not sure about the origins of this ad but I certainly wouldn’t be surprised if it were British. It smacks of their imperialistic disdain for the natives. Tut, Tut.

The alarms sounds (a scantily clad native bellows on his conch shell (Ahh-OOO-gah!)) beckoning to him and out from his hut stumbles… DOC AD!

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I am not quite sure… is there a subliminal entendre somewhere in this ad? You get a fat knuckle sandwich if you find it! Excuse me but it seems she is opening her mouth to drink in the awful stench of a penny cigar? That can’t possibly be right!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bottomline: Women find a cigarello the epitome of C-L-A-S-S. – Or is it K-L-A-S-S? Doesn’t matter.

And men, is there anything sexier than a women who shadows you everywhere you go? “Where are you going now? Don’t leave. Let me come too.” Ugh. Women.

Let’s ring up a man who knows the truth…

PAGING DOCTOR ADVERTISING! –

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Are you a go-getter? Got things to do? Places to be? Well, then Old Crow is the liquid depressant for you. Stop Ambition in it’s tracks. You don’t want to be tied down with a job, a mortgage, or responsibilities, do you? Take up a life drinking and those worries will be a thing of the past.

Another solid ad from the world of hard liquor. Old Crow is clearly positioning itself as the liquor for those on the go. (A niche market that may exhaust itself too quickly).

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I wish the tagline had been “The Out On The Town, During the Day Bourbon”

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 They say a picture is worth a thousand words. 

The first 2 sentences of the copy read:

Though she was a tiger lady, our hero didn’t have to fire a shot to floor her.  After one look at his Mr. Leggs slacks, she was ready to have him walk all over her.

It starts off sexist and then… goes on to tell you the percentage of dacron to polyester!

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It is a good way to sell pants.

We’ve learned that with these slacks, you will dominate your woman.

Women are servile in general. You just have to know how to handle them. If you need tips, then you can learn how to control them by wearing these pants.

And, if it takes a pair of pants..well, then, get those pants, ‘ya wussy. 

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This week we’re focusing on a contemporary advertisement. Because ads don’t have to be old to be odd. You can be both kooky and creepy. 

This week the question we put to you is:

How would you sell a pair of sunglasses?

D’ya have some ideas?

  • Are you going the Ralph Lauren way with maybe a handsome family, dressed conservatively, standing on a windswept beach in the Hamptons in the winter?
  • Maybe a lovely, oiled up bronze glamazon on the beaches of St. Tropez?
  • Maybe a retro ad with an iconic image of Steve McQueen for Persol or Bob Dylan for Ray Ban wayfarers?

Click to see what Diesel thought would sell sunglasses…

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