This one disturbs me.
I understand that times have changed. I understand that Coca-Cola used to indeed have cocaine in it, that there were headache remedies with heroin, that opium-based laudanum was formerly medically recommended.
And we can (or we choose to) have a little bit of fun with that. But there are somethings that I can’t wrap my pretty little brain around. And this is one of them.
There is no getting around the fact that I literally cannot believe that someone signed off on the ad copy or the pic. No, someone came up with the idea and some other group of people agreed via committee that this was a go.
But, seriously folks, if you were not a fan of the cinematic tour de force that was Brooke Shields in “Pretty Baby,” don’t click further.
So, this pedophile is in jail saying, “Yeah, I used to work in advertising.”
I do not understand a way, or a world, or a universe that says this will appeal to women. That this will compel women to buy your fragrance. That this ad is going to put you over the top in terms of your target demographic (which apparently is house-bound 45-65 year old men who enjoy the “innocence.”)
There is nothing other to say other than, ‘Shudder.’
Tell us how this junk passes muster, obi-wan-doc-advertismo.
Behind the mascara that girl is thinking to herself, “Save me Doctor Advertising! Save me!”
Some say he found the cure for halitosis, but keeps it for himself, and others believe he’s not really a Doctor in the same way Cap’n Crunch isn’t really a Captain. All we know fo sure is that they call him Doctor Advertising.
The brief on this one: The product, Love’s Baby Soft, has a baby-fresh scent that is attractive to the opposite sex. If you use this product, you will will look and smell younger. If you don’t use it, you will smell like Grandma’s slippers.
So here is the chain of events that led to this obination:
1. Creepy Art Director get’s assigned to the Love’s Baby Soft account. Nobody notices that he doesn’t seem to upset about leaving Marlboro or Budweiser or Wrangler or Dodge Truck account that he was previously assigned to.
2. The brief is given, Creepy A.D. begins work. At home. At night. Alone.
3. Creeep A.D. presents his concepts to the client. He sells it as an image of a young lady who is made up like an adult female preparing for a night on the town. The headline reinforces the message. This concept delivers on the brief and everyone is pleased. Approved.
4. Creepy A.D. casts the shoot. “Younger, much younger” is the direction he gives after seeing the first round of headshots.
5. At the shoot, Creepy A.D. demands more make up. He’s weirding everyone out by saying things like “That’s perfect, very sexy” and “You look so hot”. Photographer wishes he didn’t need the money so bad becuase he is not feeling good about this at all.
6. Creepy A.D. is not happy. He’s not getting the shot he has in his mind. Something is missing. Ah yes, she needs a plush toy to make it perfect.
7. Finsihed ad is present to the client. The client is more interested in playing some golf and hitting the town with the Account Executive, so he barely looks at the ad and simply mutters “yeah, fine, go with it.”
8. Client gets fired becuase this ad is the worst thing ever. But, five minutes before he’s canned, he calls the agency and fires them. Immediately following that call, Creepy A.D. is called in to his bosses office and he is fired.
9. Creepy A.D. puts Love’s Baby Soft ad in his book as he is looking for work. He never works in advertising again.
10. Creepy (Former) A.D. get’s his ass kicked by the Father of the talent. And then by the photogapher. And then by the head of the agency. And then by the Father again. And then by…
This image is so offensive, it’s almost not believable. As a Doctor, I have seen alot. I’ve seen ads split wide open with their guts hanging out and bleeding all over the place. I’ve seen concepts die on the operating table when they were in for a routine revisions. I’ve seen young phrases cut down before they could even grow in to a headline. But sometimes, the horror of it all just hits you and can’t help but to be personally effected.
Doc Ad is going to have a drink tonight. Tomorrow, he’ll be back at it. Saving ads. Doing his magic.
What in hell??
she’s too old.
*facepalm*